Awareness and product campaigns for medical technologies - and how they can be successfully implemented together with agencies - will be the focus of the MedTech Communications Conference on June 3 and 4, 2019 in Cologne. Four case studies shed light on the success factors of communication campaigns from an agency and customer perspective. The keynote speech on the eve of the event will deal with the question of how bots and artificial intelligence (AI) will change content marketing in the future. The activity is organised by BVMed.